60 5 sandwiches baguette or ciabatta bread

Salted or sweetened, Mie Câline is with new concepts "snacking" to deal with complete reedom. This o er is supported by a signed national communication campaign Eluère and associated.

Mie Câline, network o terminals o cooking that o ers or sale to take traditional bakery products and products o ast ood on a minimalist marketing that combines reedom, choice and price. By limiting its sales concepts to 5 (against 17 abo e), the sign clari ies its o ering. With a highly lexible commercial approach, it demonstrates its ability to respond to the expectations o the public.

De elopments under the sign o reedom new sales concepts, new products, ully reworked pop...Mie Câline today presents its collection summer 2010:

"Call your menu in 2 time": the client now composed his meals o all salt products Mie Câline. In a second time, it chooses a dessert and a be erage which it enjoys a pre erential tari . "Good Plan menu": a menu in the air o time (3) proposing a sandwich (warm or cold) or a salad a Mie Câline cookie. In this ormula, a drink is o ered to 0.50 extra. "Now or ne er": ephemeral o ers with summer 2010, a bread wraps "chicken kebab" or "cucumber-surimi", Arugula and white cheese sauce (2.60) . "poz": sweet (2) , with a pastry and a drink (hot or cold), or saline (2.50) , with a sandwich P'tit hollow and a drink (cold or hot), this ormula sounds a cheap and gourmet break time. "O er pastries": 3 identical pastries purchased, the 4th is o ered. A per ect ormula or break ast with the amily! "Children o er" in ites young people to east with a snack (2.50) comprising a cookie or a ' Pom' riends "(compote) a drink 20 cl, and a surprise bonus. Or or 4 , a ull menu with in dish o resistance a sandwich or a salad P' P'tit Creux.

A re olution side sandwiches to make its sandwiches, Mie Câline introduced in its range:-p'tit bread maize Sun lower (wheat lour, corn lour, sun lower seeds),-germinated wheat bread (Unlea ened Bread o wheat and wheat); -bread to inclusions o grains ( lour o wheat, o rye, malted barley, maize and millet seeds, Brown lax, soybeans, buckwheat, sun lower, poppy, and wheat germ); -bread triangular ciabatta and inishing in oats.

Sign creates 4 uni erse, to satis y all appetites and budgets:-Les Généreux (o er only sandwiches or the pleasure o the oodies to 3.85 ): 5 sandwiches ull (traditional baguette with ham, chicken or tuna salad, tomato, hard egg, emmenthal, mayonnaise), how burger (bread burger, chicken, bacon, mustard sauce) or kebab (bread pita, chicken, tomatoes, salad, cheese sauce).

-The Authentiq' (which re eal the richness o taste to 4.50 ): 3 tasty sandwiches (grain or sprouted wheat baguette), a "dry-mozzarella ham", a "chicken-Tartar o peppers" or a "salmon-Arugula." 4 salads (Nordic, Italian, southern season)

-The P' little hollow (to ill the small aims throughout the day to 1.85 ): 5 p'tits nature bread or corn-sun lower, lined in the case o chicken, egetables o the Sun, Camembert cheese, ham, rosette-pickle, sauce the white cheese or light butter. 2 p' snack salad (Tomato mozzarella and tomato quinoa).

-Good Plans ( or a cle er choice rom 2.60 ): 5 sandwiches (baguette or ciabatta bread)... o the traditional "ham-butter" to "curry chicken ciabatta. 3 large salads (surimi, tabouleh Oriental or penne pesto).

Recommended sale price

A signed poster campaign Eluère & Associates to in orm consumers and strengthen its "deliciously nice" image, the Mie Câline communicate massi ely during the month o June. About a week, 4 600 panels (4 x 3 and urban urniture), distributed in 180 cities and 3 isual populariseront this new o er.