It seeks new materials or unknown son crosses

The estate is organised in high range upholstery abrics Leliè re Editor. Emmanuel Leliè re, thirty-two years, great-grandson o the ounder o the House in 1914, just join the society. He is the just created Deputy Director, a ter nine years in inance in London. He will work alongside his ather Patrick, sixty- our years, who was alone at the controls, and his sister Laure, responsible or i e years o marketing.

The representati e o the ourth generation integrates the company while the abric o urnishings sector has undergone head-on the crisis. Ranked as one o the irst three rench publishers o tissues, with Pierre rey and Nobilis, Leliè re saw sales decline by 10 in 2009 to EUR 27 million, o which 55 to export. In loss since 2008, the company aims a return to balance this year, thanks to the restructuring carried out last year.

ouquet's in the Elysee Palace...

The creator o tissue had to separate some 20 employees reducing its work orce to 150 people. "We remain cautious or 2010 and igilant on costs." "We ha e reduced our costs o launch o new products, in terms o sampling and platelets to present the new tissue, which constitute our main budget", said Patrick Leliè re. The company has a large stock o abrics, installed at Compiègne, that she wants "to turn", be ore ironing orders 20 wea ers working or it. "We are concerned to see disappear," resumed the Chair.

Leliè re, whose collections are inspired by rench taste, with an a erage around 100 euro price per metre, working with architects and interior designers, the Upholsterers or studies o ices. They trans orm its abrics curtains, so as or wall hangings. The inal customer o these creations is then di ided hal between indi iduals and major sites like hotels. Home has thus made the hall o the palace the ouquet's in Paris, the rooms curtains and bed heads.

In addition to tissue, the society is recognized as one o the leading rench manu acturers o silk urnishings. In act, Leliè re resumed in 1998 Tassinari and Chatel, in which the oundation dates back to the 17th century. This subsidiary in Lyon is known or its expertise in restoration o old abrics and reproduction or museums or the castles. She works or the Elysee Palace, the Senate and the Royal courts. This o er o classic silk represents about 30 o sales o Leliè re, with strong demand rom abroad. "The workshop, which has 35 employees, always uses trades in arms", continues Patrick Leliè re.

It is by relying on the strengths that the SMEs wants to boost its sales by ocusing irst on creati ity. It seeks new materials or unknown son crosses. This year, a dozen o drawings inspired by the circus created, el et, jacquard or on the basis o bamboo ibre. "We ha e an important archi al onds adapt to contemporary taste," said Emmanuel Leliè re.

Another le er, licenses. The company works or 14 years with Kenzo, which she directed upholstery abrics. It is now seeking new partnerships. Leliè re also attacked to the market o decoration (cushions, throws...) accessories sold in stores or those o decoration. inally, tissue editor wants to re italize its international distribution network, especially in Italy. The SME is present in o er 30 countries.