"In my pre ious Agency, is nicknamed me"My General"because o my role and my Gaullist speed... and no doubt also because je remains calm e en in the critical moments", book by e-mail Jean-Noël Perrin, a ter a quick isit. 1.9... meter Goes to the stature o the General! But, this morning, "My General", orty-three years, do not hesitate to show a little irritated. A ew hours o the inal game o the Blues in South A rica, he was surprised by the turn o public debate and it mo es temptations o stigmatization o the suburb. He li es in Saint-Denis since almost 20 years, "and it is not neutral in his understanding o society", analyzes this "connector, always between two worlds", which has acquired in the Parisian "pubards" the reputation o "good person".
Three years in CRM Company-Megalo (s) almost made the ormer o icer o DDB an exception in the world o ad ertising in rance... An ad ertising originally more o 200 ilms is not a raid to strip rom rubbing on the digital! The thousand days at the heart o the Web today makes the di erence and led him to join the Directorate-General o the Agency "the more hype o Paris". ' "I am better ad ertising being spent in a digital agency", sells Jean-Noël Perrin pointing "original talents o Web agencies, still little explored by the creation in traditional agencies."
He that is applied to inject branding into the "world wide Web" will now stri e to instill the "digital spirit" group BETC Euro RSCG, the Agency multiprimée campaigns E ian, Canal , Air rance and others. "Will soon be the di erence between the"on"and the"o line"" promises this madman o news and... press paper - there always a log by hand.
Multichannel campaigns turn
A cultural re olution or the agencies o the Hexagon, the model has not budged since more than thirty years and struggling to negotiate the multichannel campaigns turn, unlike their ri als Anglo-Saxon or Norse. "The Web requires thinking brand in all its points o contact." "He must in ent a concept TransMedia integrating rom upstream technology and with a knowledge o the way done," explains human marketing (a graduate o the IAE o Nantes). A mission at the crossroads o the creati e process that almost on a measure or this business strategist, which continued or twenty years to throw bridges to creati e, known to be one o the ew people in the pro ession to be super ised simultaneously strategic planning and the T production.
But it was almost another time... It is in Louis XI DDB (now DDB Paris) that he made his debut, a ter a quick passage to the promotion o the BH ser ice. "Ad ertising course is a story o encounters," Announces raying names and campaigns ery collecti e memory. With Christophe Lichtenstein, today at the head o Saatchi & Saatchi, it manages campaigns olkswagen, DDB international showcases; with Anne - Cécile Tauleigne, Creati e Director, it can be distinguished ia the NAC budget... In 1999, Her é Brossard appointed him Deputy Director-General. ormer "the child o T and the municipal library" o Rieux (Morbihan), the irst Bachelor o his amily, has thirty-two years.
In unconditional Raymond Car er dri e - the American Tcheko -, " or his humanism and his substanti e message" he recommends the American series "The Wire". Attenti e to the concerns o his interlocutor, he says: "last season portrayed in an interesting way the twilight o the daily press."