It will also pass through adaptation to new societal practices

The design is still ha e just un eiled us its ability to surprise. The 2010 World reminds us o two trends. In the markets mature, much more than to possess a ehicle adapted to the uses o the newspaper in line with de elopments in society, research o di erentiation is pushed to the extreme: personalization enhances a little more each year around always iner motor user expectations. The other trend is now established emerging technologies more limited CO2 emissions (electric ehicles, de elopments in hydrogen engines, etc.). There is more a single answer but scenarios adapted to closer to the needs o users. In this context, these scenarios allow the rein ention o the automobile on architecture, but mostly the user experience. The challenge and opportunity or designers today is more marked di erentiation o design beyond the subject ehicle, a multidimensional and renewed the automoti e un experience.

The uture un olds around two concepts: the experience and sustainable mobility. The uture o the automobile will not summarize to the classic schema o unbridled race or technological inno ation. It will also pass through adaptation to new societal practices. The automoti e sector, as all the industrial sectors, will create solutions which impact on the en ironment will be more close to zero. It is a necessity. The other need to remain rele ant, is the rein ention o the automoti e experience. This was to rein orce the proximity between the product and its user. The appropriation o this concept will be totally integrated into the extension o the digital uses, as the continuation o the bene it o deri ed objects use nomads (like the iPhone or the iPad), the desire to stay connected, continuous access to its online media a ourite (music, games, blogs...), but also the promise o a multi-channel extension o its mobility. Imagine a amily in the same ehicle: each will ha e its interpretation o what he elt the trip in connection with desires, expectations or pre erences. The ehicle will become the litmus test o di erentiated and renewed experiments. Beyond style, designers o tomorrow can o er motor concepts with cogniti e unctions adapt to each user. This digital extension sol es another problem: the obsolescence o the automobile, by proposing a mobility multi- aceted smart experiences based on e ol ing with our State o mind, the en ironment in which it operates or the impact o our mo ements.

The concept o sustainable mobility, it takes into account all aspects o mobility by putting them in context: insert the ehicle in its immediate en ironment; interact with; but also power the simulate and alidate in context. inally, the idea o sustainable mobility can be grasped in its complexity, its comprehensi eness and its economic potential.

The irtual worlds that allow to propose all irtual experience "increased" or "immersi e", are at the heart o the research carried out by Dassault Systèmes. His design studio works in close collaboration with the scienti ic research teams to model and simulate all kinds o irtual experiments to better understand the real. With 3D and irtual worlds, the automobile will rein ent itsel inde initely, by de ining the contours o an exploratory ield shared between designers and de elopers, but also users o tomorrow. The automobile was anthropomorphic; It is polymorphic in the image o the human spirit. This is the concept o sustainable mobility: Rethinking in terms o the technologies o the irtual proximity to the man with the automobile and its en ironment, while ensuring a stable economic model and, abo e all, a better world.