Thus the consumer can bene it rom bene its where it seems to

The rench start-up ADELYA , based on mobile technologies and N C contactless loyalty specialist, announces today that Bars & co, irst group o rance theme bars, accepted plat orm N C ADELYA Loyalty Operator as tool o communication and relationship client at the national le el. ADELYA plat orm is deployed since last July with ranchisees o the set o signs: in the O ice, Ca é Le e, Irish Corner and Belgian Beer ca é. The objecti e is to equip more than 50 o the network by end o 2010.

A communication tool or keeping contact with the consumer in restoration, it is essential to keep in touch with the consumer. Dynamic network, Bars & co, a subsidiary o AB InBe group, wished to equip its ranchisees o a quick and simple tool to communicate regularly with their consumers. With ADELYA, Bars & co has a plat orm 100 web and mobile o ering all interacti e marketing ser ices need restaurateurs to animate their restaurants and retain their customers. By pro iding a map o idelity N C, signs o Bars & co tell directly in the plat orm ADELYA contact details and communication pre erences o their customers (SMS, emails, mail, twitter, acebook). Then, it is easy since the plat orm consumers demand o animations and e ents, make them disco er the di erent moods o restaurants, in orm them o the good plans or promotions when rewarding loyalty.

'This is a irst in the multichannel world o ca es, hotels, restaurants to deploy a customer relationship and loyalty tool at the national le el' explains Cédric Lacout, Director o bars & co. "Beyond the classical presentation, the added alue lies in the ability o each o our points o sale to interact with customers in real time, according to the chosen communication channel." Power touch the consumer at the right time with the right in ormation is a real orce. ADELYA plat orm is part o a logic o communication including mobile terminals paiement. N C contactless

A strategy o customer loyalty multi-brand, multi-programmes national communication tool, ADELYA Loyalty Operator plat orm allows each o the signs o Bars & co to propose a map o chartée in brand loyalty and to disseminate its own promotional campaigns. O course, the map o idelity to the O ice is also alid in the Le e Ca é, Irish Corner or Belgian Beer Ca é, and ice ersa. Thus, the consumer can bene it rom bene its where it seems to. ADELYA plat orm automatically manages the o sets between institutions. It is also possible to achie e idelity cards co-marquées, which was already the case in an operation sponsored by Coca-Cola. E entually, when the loyalty card will be dematerialised on N C mobile phones, it will be automatically recognized in all signs Bars & co with a single identi ier.

Company created in 2005, ADELYA o ers signs a web plat orm based on mobile technologies and N C contactless loyalty and customer relationship. A ailable in rental (SaaS) and multichannel Loyalty Operator plat orm o ers inno ati e and interacti e marketing ser ices: loyalty card, campaign marketing, couponing, cards, gi ts, promotions, statistics and analyses.

At the le el o the group, ADELYA plat orm allows headquarters to disseminate ranchisees promotional campain and e ent ready to send and also analyze patterns and moments o consumption o customers through reporting tools. aluable in ormation that allow to re ine business strategy and optimize the illing ratio o each point o sale, at noon, e ening and weekends. Gathering contact in ormation or consumers ia plat orm ADELYA, Bars & co and its ranchisees ha e quali ied in ormation enabling them to imagine all sorts o operations o direct marketing to their consumers

"Gi e simple, interacti e and inno ati e loyalty tools traders is our ocation" cites Jean- rançois No ak, President o ADELYA. "We are thrilled to help restaurateurs to achie e an excellent local animation o their points o sale in harmony with the headquarters marketing strategy." A ailable in the rental, the plat orm is ery easy to deploy and respect the hierarchy and the Organization o the network.?

Bars & co is the irst group o bars to rance theme, with more than 120 ranchises, to the O ice, Ca é Le e, Irish Corner and Belgian Beer ca é. Bars & co continued its de elopment with six openings in 2009 and 12 openings planned in 2010. Bars & co is part o the AB InBe group.

More than 700 outlets daily use ADELYA online plat orm or their loyalty programs, among them: airport o Lyon, bars & co, One Body, Carlson WagonLit oyages